‘Singles’ aren’t really singular anymore. It has become a growing trend for bands to release much more than just one song prior to releasing their album. A prime example of that is post-hardcore band A Skylit Drive. They have already released three ‘singles’ and a music video, yet their album does not come out for another two weeks. The underlying question here is whether or not it is truly a good move for a band to release approximately a quarter of their album before it is even released.
It can really be looked at two ways. Die-hard fans of a band will see nothing wrong with hearing a large portion of a band’s upcoming songs before the record actually drops. However, what about somebody who isn’t sold on placing a pre-order for that same record? They may hear the two or three singles and count the other songs that will be appearing on the album out automatically.
In addition, most singles that are released now are coupled with some form of a publicity-enhancing requirement that the listener will need to fulfill. Bands will trade Facebook likes or follows on Twitter for the chance to hear their new song(s). It’s almost as if the music is just a bargaining chip which comes second to the drive for increased publicity.
The whole scenario is mostly a matter of opinion. Some people will support the mass release of singles, others won’t. We want to hear your opinion! Leave a comment below letting us know how you feel about it!